SUNSHOT
Independent designer · Seoul, South Korea · Working worldwide

Paid Social
& Digital
Designer

I design ads and digital creatives built to capture attention and drive action.

Explore selected work ↓
01 · Entertainment02 · Consumer campaigns03 · Audio04 · Social content
01 / Featured project · Paid social

MANTA

Story-led paid social creative for MANTA, from title ads to two six-slide publisher collections.

ObjectiveIntroduce stories and invite readers to explore
ApproachLead with an emotional hook and clear visual hierarchy
DeliverablesVertical ads and social carousel
Vertical paid social · Five selected titles

One format, five different story hooks.

01 / 05
Social content system · Original / 01

MANTA × KADOKAWA

A swipeable introduction to the manga collection, from the opening announcement to five featured titles.

01 / 06
01 / Original direction02 / Client-requested variation
Social content system · Variation / 02

MANTA × SQUARE ENIX

The client liked the KADOKAWA design, so I adapted its visual system for a second six-slide manga collection. The browser-style cards remain consistent while the palette, titles and copy change.

01 / 06
02 / Consumer campaigns

hy

Social campaigns, seasonal creative and English-language Will assets for hy.

WorkHarurun, 57th Anniversary and Will
RoleCampaign and digital creative
FormatsSocial, in-app and campaign collateral
hy · Campaign gallery

Harurun → 57th Anniversary → Will

01 / 11
03 / Sennheiser · Paid Social & Digital

Sennheiser

Premium product stories and seasonal retail creative, built for different moments in the customer journey.

RoleDigital campaign design
ApproachMatch the visual tone to the offer and channel
FormatsSocial, marketplace and product campaign
Sennheiser Welcome 2026 red gift box campaign creative
Featured campaign / 2026

Make the offer feel like a gift.

A vivid retail campaign that brings multiple audio products together in one clear, celebratory visual.

Welcome 2026 · Seasonal paid social
Selected digital work
01 / 05
04 / Social content

Animonda
Feinsten

A five-slide cat food campaign designed as one complete social story.

ObjectiveIntroduce the product and spring offer
ApproachOpen with a playful dinner invitation, then reveal the product
FormatFive-slide social carousel

A dinner invitation for cats.

Swipe through the full sequence, from the opening hook to the offer details.

01 / 05
A little about me

Design with
a purpose.

I'm Shin Minsun, a graphic and digital designer based in South Korea. I create paid social and digital campaign work for entertainment, consumer and product brands.

My process starts with the message: what needs attention, what should feel memorable and what action should follow. From there, I translate it into clear, adaptable creative across placements.

Paid social creativeCampaign visualsE-commerce assetsSocial content

For a broader archive of my design work, view my original portfolio ↗